Falko Outdoors
Project Details
Falko Outdoors required a range of digital services to help the brand launch & grow within the New Zealand outdoor market.
Starting with the initial brand development, we then produced and rolled out an e-commerce website, product photography, packaging design, and digital growth strategy.
Falko relies heavily on organic SEO to bring in new customers. We were able to get Falko Outdoors ranking in the top 3 search results for relevant product searches through Google.
Launching the first Meta Ads campaign for Falko Outdoors resulted in a 500% return-on-ad-spend (ROAS), and a 400% increase in mailing list sign-ups.
Category
Additional Services
Web Design
Packaging Design
Content Creation
Meta Ads
Leading with a brand first approach.
The goal for Falko Outdoors was to create a brand that users would resonate with. They wanted to go beyond just good gear, the brand needed to reflect the same undertones that draws people to the outdoors in the first place.