Pay-per-click

Pay-per-click (PPC) most commonly refers to Google Ads and Meta Ads. They can be a powerful tool for reaching your audience with the right message at the right time and work alongside an organic strategy to deliver results.

Online Advertising for Your Business

Turn clicks into customers with paid ads.

Google Ads and Meta Ads are the two most popular pay-per-click options for New Zealand businesses. A successful PPC campaign is about more than just paying for visibility.

It’s about smart targeting, engaging messaging, and grabbing attention in an instant. Without careful planning, ad budgets can go to waste. We know what makes a campaign effective, how to drive a high click-through rate, and, most importantly, how to get results for our clients.

A Tailored Approach to Online Ads

We begin by getting to know your business, market, and target audience. By understanding your brand’s identity, we ensure your PPC campaigns connect directly with your customers. Your ads should capture your brand’s personality and objectives while making a strong first impression, and that’s something we can only achieve with a deep understanding of your business and goals.

Why Pay-per-click is Important

Effective PPC is crucial because it puts your business in front of the right audience when they’re actively searching for your business. It drives targeted traffic, boosts brand visibility, and delivers measurable results quickly. Well-crafted PPC campaigns increase your chances of capturing leads and conversions, ensuring you stay ahead of the competition while maximising your return on investment.

Data-Driven Strategies

We rely on in-depth analytics to guide every decision, ensuring your ads reach the right audience at the right time.

Campaign Experience

Years of experience in campaign management mean we know what works and what doesn’t when it comes to online advertising.

Custom Campaigns

We don’t do one-size-fits-all; every campaign is unique to suit your own business goals and desired outcomes.

Clear, Transparent Reporting

We provide clear reports that show how your ads are performing, keeping you in the loop without the guesswork.

Creative Expertise

Our creative team ensures that your ads stand out, combining eye-catching visuals with strong calls to action.

Long-Term Growth

We go beyond short-term wins and work towards sustainable, long-term success with every campaign.

Covering all areas of online ads for business

Online advertising covers a wide range of platforms and strategies, each with its own strengths. From search ads and display banners to social media promotions and remarketing, every aspect plays a role in attracting the right audience

At Tessellate, we blend strategic targeting with compelling ad creatives to ensure your message reaches your ideal customers. Our approach ensures that every ad, across all platforms, works together to build your brand and drive results.

Why use us for your online ads?

Pay-per-click FAQ's

How long does it take to see results from a PPC campaign?

PPC campaigns can deliver quick results, often within the first few days, but consistent optimisation is key to long-term success. We usually recommend running campaigns for at least 3 months to gather data, refine targeting, and see the best return on investment.

What kind of budget do I need for PPC advertising?

Budgets can vary based on your industry, competition, and campaign goals. We’ll work with you to determine an optimal budget that aligns with your goals while ensuring you get the most value from your ad spend, regardless of your size or industry.

How do you track the effectiveness of PPC campaigns?

We use a combination of analytics tools to track clicks, conversions, cost-per-click, and other key metrics. These tools include Microsoft Clarity, Google Analytics, and Looker Studio. You’ll receive regular, transparent reports that break down performance and show where adjustments are needed to maximise results.

How much does PPC management cost?

Costs for PPC management can vary depending on the size of your campaign, the platforms you use, and the level of ongoing optimisation you need. At Tessellate Digital, we typically offer tiered packages that start with a base management fee. unlike agencies, we don’t typically charge a percentage based fee! We can discuss a budget that suits your business goals and aligns with your desired outcomes.